Market Research

Our attorneys have an extensive knowledge of the market research industry, having represented more than 25 firms that cover the full range of businesses in that industry, including:

  • Full-service custom market research
  • Data analytics
  • Syndicated research
  • Statistical sample/panel providers
  • Mystery shopping
  • Pharmaceutical market research
  • Customer satisfaction research
  • User experience testing
  • Technology services tailored to the market research industry.

Our work for market research firms includes:

  • Negotiating numerous high-value master services agreements for the engagement of market research firms by Fortune 500 companies
  • Drafting subscription agreements for syndicated research reports
  • Assisting with contractual relationships with panel providers/technology providers
  • Negotiation of strategic partnerships for joint market research product offerings
  • Assisting market research firms to comply with state, federal and international privacy laws, including those with respect to data collection, use and protection
  • Providing advice regarding compliance with industry codes, including those of CASRO, AAPOR, MRA and ESOMAR
  • Structuring respondent incentive programs and related promotions

Representative Experience

  • Negotiated a global master service agreement for a publicly-traded market research client with one of its largest pharmaceutical customers 
  • Advised a customer satisfaction research firm on how to comply with numerous European privacy laws as well as all applicable industry codes in structuring an international survey program on behalf of its Fortune 500 client
  • Counseled a multi-national market research company regarding all state and federal requirements under pharmaceutical gift ban and reporting statutes

Case Studies