The FTC's 'Green Guides' and the Challenges of Environmental Marketing

Christopher P. McCormack
Trends: ABA Section of Environment, Energy, and Resources Newsletter
March 15, 2010

Environmental Law and Litigation partner Christopher P. McCormack authored this article on the U.S. Federal Trade Commission's "Guides for the Use of Environmental Claims," which are currently being revised, and the challenges posed by the broad range and rapid evolution of environmental marketing claims.