Business Model Makeover
Restructuring the USTA’s Digital Platform
In 2016, our attorneys helped the United States Tennis Association (USTA) embark on a transformation of its online properties. Focused around a multi-faceted relationship with its principal technology consultant, the project included a complete restructure of the USTA’s digital platform through a series of contracts with numerous software giants. Pullman attorneys partnered with USTA in-house counsel, finance, and technology staff to shepherd the negotiations to a successful conclusion. Over the next year, USTA will not only roll out a new public-facing site, but will also rebuild its underlying infrastructure, including its web content management system as well as its analytics and member database platforms. With its innovative design and features, the new website will be a boon to tennis fans everywhere.